Thursday, 31 March 2011

Question 4&5: What kind of media institution night distribute your media product and why? How will you attract/adress your audience?

My film is a distibution of a independent, low budget, small student production.

When researching and analysing the different types of distribution i was able to see different examples of independent productions and main stream blockbusters. And have come to conclusions on how different the distribution is compared to each other.

Independent film production is basically a set filmed outside of a main film studio, and are made in low budgets as they are not helped because less than half of a film's financing should come from a major studio.

Main stream film production - A major film studio is a movie production and distribution company that releases a substantial number of films annually and consistently commands a significant share of box-office revenues in a given market

And from knowing this, it is clear to know that a main blockbuster movie would be able to advertise their trailers on all types of big productions for example TV and RADIO. However with a low budget you couldn't be able to advertise it on tv or radio' because of the low budget money given.
So with a low budget you would have to advertise and get it across to your target audiences through the internet, which could be anything from youtube to facebook.
Some more examples of ways independent films could advertise and attract their audiences:

  • Posters
  • Blogs
  • Making a special facebook just for the film
  • Facebook enabled
  • pop ups (on your schools website)
  • Msn
  • Google
  • Film festivals
social networking aswell:
  • twitter
  • facebook
video sharing sites
  • vimeo
  • youtube
  • Blogger
  • Tumblr
All of these examples are internet based and most of them are free to use and promote. 

Youtube - i would say that this is one of the best ways to get promotion to be able to advertise it to particular target audiences from young to old as it is a tremendously popular site . Its also very good because you can read reviews from the audiences as they can rate, comment and subscribe.

Here is a example of a low budget film opening made by AS students.

This was uploaded on to the web through youtube and is great, for different people to vue.
And it could be promoted through different people to pass on. From this i can see that its a thriller and will be targeted to people who like and enjoy watching thrillers. 


Vimeo is quite different to youtube as you can search in the browser for what superficial type of video you want to view, and placed where different audiences can find it easier

bbc is also a world wide known site where lots of promotion can be made as well. Where lots of people can search and find interesting stuff, which i say could be any independent film.

With all of these ways of uploading different videos on to video sharing sites, it can be easy way to view what people are posting and creating each day. It can also bring fans closer as you don't have to wait ages for things to be uploaded and published. People can also maybe even subscribe to channels that the creator posts the videos on for quick viewing eg youtube. As well as that these video's can also be enabled on to other sites for example blogs, social networks and much more which is one of the best things for a independent film to target audiences and allow promotion

For our film, we decided to use one of these examples for different audiences to use which was our blog, it is a good thing for out target audience as we only wanted people from our college too be able to view it and give us different opinions on our film. We could of done a lot more advertising for it for example putting it on youtube, uploading it on disk or even putting it on another blog or networking site but i was happy with us just making sure we had it somewhere so it could be seen. One thing that defiantly worked for me though to get people to view it was telling my friends about it through networking sites, telling them to come and see it after class or at lunch times. 

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