Monday, 24 January 2011

The Mummy poster evaluation

The mummy gives the sense of being in Egypt, and the use of font enables the audience to get the sense that it may be filmed in the historical times. The middle 'm' is much brighter and bolder than the other letters and has a glowing light behind it also as there is an image of a sand face in the sky it may signify that there is mystery and supernatural beings in the film-  the letter 'M' it also is similar to the pyramids as they are near enough the same shape.

The size of the font is quite bold however as the rest of the background is near the same colour (warm orange)  only one of the letters stand out. The way the picture is laid out is in a sort of triangular shape - this may be done to draw the audience's attention.

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