Font

The use of Franklin Gothic Heavy font is used in the cover of the film 'ROCKY' this font suggets to us the audience that the film is based on very bold and heavy themes, this relates very much to the character of Rocky himself who is also very much a bold and strong man. all the letter are all in capitals the connotation that this being forth is that the characters in the film and stand up boldly and steadily also proud and confident. The font is im in very simple format with not much detail to it, also just like the character of Rocky how live and everyday average life on the streets of NewYork.

Over all the font chosen for the cover of Rocky was well chosen because it does not have top much detail and relates very much to Rocky and the rest of the film, connotation of this is that is beings about pride and strength to the audience.