Who would the audience be for your media product?

Micheal a young out going 21 year old. Loves watching all type's of movies from action, thrillers, and horrors. Likes going out with groups of friends and to the movies but also likes spending time at home with a takeaway glued to the Tv watching programmes, films and dvd's. Loves halloween and playing tricks on people.
His current occupation is working as a painter and decorator he likes going away with friends for the weekend in rural places.