Who would the audience for your media product

Jonah, 20 years old enjoys thrilling and exciting activities. He always takes risks in life and hopes to enjoy and experience every opportunity that is thrown at him. He is into sports, mechanics and watching thrilling films however his most ideal kind of films are action and horrors.
He works part time jobs to pay of his university debts, but he doesn't yet have a fixed idea of what he wants to do in the future however his real ambitions is to perform dangerous tasks like bungee jumping or sky diving. Jonah is not really interested in the world of fashion and prefers to feel comfortable in the clothes he wears rather than to show them of, his main clothes shops M&S, JD and Nikey town just for the fact that they sale sport gear most suited to the activities he does.